I wasn’t always into watches.  My first impression of high end watches was that there was a brand name that was stamped on a watch and it automatically made it expensive due to marketing and brand history.  In fact, my first experience with high end watches was back in 2008 when I worked for Portero.com doing photography.  I repeatedly got watches that were scratched up, uninspiring, and in most cases were very outdated.  When I got hired at Betteridge jewelers in 2010 my whole perspective changed and my incessant love for watches was born.

On my interview, Win Betteridge, director of business development and son of Terry Betteridge, owner and CEO of Betteridge, told me he was aware of Portero and that Betteridge had ‘slightly more expensive’ watches.  I have to admit, I chuckled inside and gave a smirk, I was unaware of how wrong I was.  Having the pleasure of being the head of photography at Betteridge for almost 5 years now I’ve seen some of the worlds best watches.  One of the biggest things that sets Betteridge apart from other preowned watch retailers is the immaculate quality of the preowned watches they own.  More often than not, these watches are in like new condition making it a smart purchase for those who are looking for the best quality watches money can buy at a price that is more palatable.

Betteridge has some of the worlds best watchmakers who “overhaul” and refinish preowned watches.  Recently our Greenwich, CT location decided to move into the old Restoration Hardware building and I was commissioned to come up with imagery for the 800+ sq feet of window space while we are under construction.  For one of the front windows I decided to take photos of our watchmakers working as if I wasn’t there.  I chose black and white because it’s timeless and eliminates distractions.  Betteridge has been a family owned business growing ever since 1897.  Betteridge’s belief in quality and high standards for it’s products has remained the same throughout it’s history so I though it was an appropriate choice for the task of photographing our watchmakers at work.